Darefore is a pioneering tech brand, revolutionizing cycling performance with a smart position sensor.
The brand was built from the inside out, first with Brand strategy and lastly with the visual identity for a substantial outcome.
VISUAL IDENTITY ATTRIBUTES:
SPEED, BOLDNESS, POWER, ENERGY
LOGO SYMBOL:
Darefore aims to be identified with “speed” in the minds of its audience. To embody this concept, we chose the pronghorn mammal as the brand identifier. Pronghorn is one of the fastest mammals known for its endurance and ability to maintain high speeds over long distances much like cyclists.
