Cycling Tech Startup
Darefore former “Smart Cyclo” helps competitive cyclists and triathletes correct their cycling position and ride faster. They needed a distinctive & memorable name that could effectively differentiate the brand in the market and secure legal protection.
Desired Perception
The company aimed to transition to a broader identity, reflecting a tech-savvy brand that offers innovative solutions across various active-lifestyle sectors. The new name needed to be unique, memorable, and capable of being trademarked, positioning the company as more than just a startup but as a pioneering tech brand.
Services
Brand Strategy
Brand Name
Brand Identity
Naming Process:
1. Research: The naming process drew heavily on the insights from the established brand strategy. We explored phrases, expressions, and words that were not only relevant to the brand but also resonated with our target audience, aiming to find a name that would forge a strong connection.
2. Shortlisting and Criteria: Potential names were shortlisted based on readability, distinctiveness, creativity, memorability, and legal availability for trademark registration.
The New Brand Name
Smart Cyclo has evolved into Darefore®.
It is a strong and unique name that allows the brand to expand into other areas without being confined to a specific niche. Darefore® encapsulates the essence of daring to dream, achieve, move forward, and push the boundaries of what’s possible.
NAME TEASER
NAME REVEAL
